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DESIRE PROFILE

Desire dedicated itself in the Myanmar’s one of the fast moving industries i.e. Automotive maintenance industries, which is trying to keep abreast with neighboring countries. Desire was founded at the end of 2011 by U Thiha Aung and co-founded by Daw Ou Thinzar Kyaw with the name of Desire Autoworks initially. Since Desire kept itself as professional career in the industry, primarily specializes in maintenance and decoration services at the beginning. Automotive services which Desire Autoworks renders cover following sectors from minor to major repairs which is widely accepted as one of the leading brand in Myanmar.

Desire has now managed to open three branches successfully in Yangon city and a new more branch each in Monywa and Pathein, Myanmar. Desire stands as first ever organization in its industry as franchise operator and garage management operator in the country. Desire always keep its services at very high level on systematic operation management and motivated services for customers, where most of the customers acknowledge.

OUR MILESTONES

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OUR MISSION

Business

To be the largest automotive service network in the country.

People

To be a great place where employees would love to work and be proud to work.

Stakeholders

To achieve long term sustainability and growth of the company.

Our Vision

To be recognized as the leading reliable service provider wherever we operate.

Our Values

Our values guide us how to behave in our life.

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STRATEGIES

OUR HISTORY

The newly organized branch has been established in Yangon at the end of 2011 and was officially opened as full bloom branch on 22nd Feb 2012 which is located on Waizayantar Road, South Okkalapa Township, Yangon. The second branch which itself is franchised and operation management model operates all automotive services mentioned earlier, as well as extended hands into car detailing and tire services, which was not included in first branch. Later on, this branch was moved to Japan Road, Insein township, Yangon

 

In Oct 2015, due to the demand of customer’s request, the third branch has to be opened at Thanlyin Township which is next door to the newly born famous Thilawa Industrial zone targeting for first special economic zone of Myanmar.

 

The fourth franchised branch was opened at Monywa which has been the fastest economic growing capital of Sagaing State in Upper Myanmar. This branch was started operating in March 2017 as the initial expansion plan of 2017.

 

 In June 2017, the fifth franchised branch was opened at Pathein, the largest city and the capital of the Ayeyarwady Region, Myanmar.

 

 The sixth franchise branch was opened again in September in 2018, in Twantay Township in Yangon Division.  

 

 Then, the seventh franchise branch was opened in Kalay Township in Sagaing Division in February, in 2019, intending to give the reliable services for the customers in Upper Myanmar.

 

The eighth franchise branch which is in Dawei Township in Tanintharyi Division, was opened in April in 2019, to give the pleasurable services for the customers in southern Myanmar.

 

The ninth franchised branch was opened again at Kalein Aung Township in Tanintharyi Division in September 2019.

 

The tenth franchised branch was opened at Thayet Chaung Township in Tanintharyi Division in November 2019.

 

The eleventh farnchised branch was opened at Bawga Thiri in Nay Pyi Taw Union Division in November 2019. 

 

The Thanlyin branch was moved to Myeik in Tanintharyi Division in November 2019.

 

Desire Autoworks started humbly with 10 employees and now grown into 220 head-counts at the mid of 2016. Although there are many employees (technicians) operating in different locations apart, each and every garage could maintain high quality and high customer satisfaction due to its solid management system.

OUR BRANCHES LOCATION IN YANGON

BUSINESS SEGMENTS

DESIRE DETAILING

Desire detailing is started in 2016 as pioneer company in Myanmar in order to provide premium mobile car detailing services to luxury cars and premium quality demand in yangon. Value of time saving and security of their cars concepts to premium cars owners made good kick start for Desire Detailing.

DESIRE FLEET MAINTENANCE

Desire fleet maintenance (DFM) has been established in mid of 2016 in order to focus only on vehicle fleet maintenance by not mixing with regular customer owned cars. DFM was founded as first ever organization in Myanmar who is emphasizing on preventive maintenance to maintain the company owned fleet effectively and efficiently. Desire is strongly believed that the systematic approach will support very well to their clients by the way of optimizing time, money, and management complexity.