September 08, 2025

PROUD TO ANNOUNCE OUR LOGO REFRESHMENT

We are proud to introduce our newly refreshed Desire logo — a modern evolution of the original design that has represented us since 2012. For over 13 years, this logo has symbolized our success and growth. With this refresh, we aim to keep its spirit alive while bringing a renewed sense of innovation and energy to the brand.

The refreshed Desire logo represents more than just a visual change — it reflects our continuous commitment to growth, innovation, and excellence. While maintaining the core identity that our customers have trusted for over a decade, this update brings a modern, refined aesthetic that aligns with our forward-looking vision. The new design embodies our passion for progress, blending the strength of our heritage with the dynamic energy of the future. Through this logo evolution, we aim to inspire confidence, creativity, and connection across all our brands and partners.